The 4 Ps of marketing…  You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.  And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.  So before we dive into it, let’s first break down what they are they?  The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. …

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The post The 4 Ps of Marketing: A Step-by-Step Guide first appeared on Technology news to help entrepreneurs grow and secure their business!.

Users of the free version of Teams, the Microsoft 365 online collaboration platform, can now create video meetings.  … The move is likely to be another effort from Microsoft to go to battle with Zoom, the biggest winner in video calling and conferencing since the global coronavirus pandemic shoved the world toward teleworking. …

ZDNet.com click the link to read the rest of the story.  Get our free tools here.

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If you really want more search traffic and you want to take SEO seriously, this is your chance.  There is no excuse for not having the financial resources because the course is free. If you put in the time, my team and I are here to teach and train you on everything you need to know.  And don’t worry, we aren’t going to bore you with every Google algorithm factor or anything like that. Instead, we are going to teach you the main concepts and strategies of SEO that drive the majority of the results as we know that you don’t have 40 hours a week to dedicate to SEO. …

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The post “SEO Unlocked” Boosts Traffic to Your Website for Free first appeared on Technology news to help entrepreneurs grow and secure their business!.

Number One. Thou shalt build revenue FIRST and brand SECOND. Brand matters, but the primary goal must be sales. It’s possible (although not recommended) to sacrifice brand at the alter of sales and still recover. But you cannot sacrifice sales at the all-holy alter of brand and hope to survive. Number Two. Thou shalt write offers…not slogans. Slogans might win awards, but they don’t make sales. Great marketing inspires ACTION! It does not merely inform or entertain. (Also, there’s a special place in marketing hell for advertisers and marketers who stack up awards for their “creativity” but who have never owned or influenced a sales number. They would do us all a favor if they stuck to finger painting.) …

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The post 10 Commandments of Modern Marketing – actually 24… first appeared on Technology news to help entrepreneurs grow and secure their business!.

As studios pump out the type of content the site originally intended to subvert, the barrier to success rises… There’s a sense that succeeding on YouTube now requires this sort of industrialized mass production. … “I think if you’re just starting, it’s probably hard to compete,” Manintveld says. “But I think it’s not different than a musical artist starting out having to compete against U2 or Coldplay with big, multibillion record companies behind them. If they have an ability to find an audience and an ability to be original, they will find a way.” …

Medium.com click the link to read the rest of the story.  Get our free tools here.

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As Zoom, Skype and WebEx meetings explode, you need to master these webcam techniques.  We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx lately, so you may as well make a professional impression and get your point across memorably. Here are the six easiest ways to look (and sound) sharp when you meet online.

CNet.com click the link to read the rest of the story.  Get our free tools here.

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The list, which was published on a popular hacking forum, includes each device’s IP address, along with a username and password for the Telnet service, a remote access protocol that can be used to control devices over the internet.  …

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A new set of “fleeceware” apps appear to have been downloaded and installed by more than 600 million Android users. … “Fleeceware” are apps that abuse the ability for Android apps to run trial periods before a payment is charged to the user’s account. … Researchers discovered that some Android app developers didn’t cancel an app’s trial period once the app is uninstalled and they don’t receive a specific request from the user. …

ZDNet.com click the link to read the rest of the story.

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Digital and social marketing requires time, attention, and commitment. It requires a long-term content strategy in alignment with your business goals and involves daily posts and interactions with your audience. It also requires monitoring and engagement to ensure a two-way dialog with your intended audience. It is not a magic button by any means. However, it is a relatively inexpensive, direct communication channel to reach your target audience. …

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The post How can you drive more business with digital and social marketing? first appeared on Technology news to help entrepreneurs grow and secure their business!.

After discovering evidence of the zero-day, Morphisec reported the issue to Apple, and the OS maker patched it this month. But Michael Gorelik, CTO at MorphiSec, says things aren’t that simple as updating the two Apple apps. Users who used these two apps in the past are also vulnerable.  … Sysadmins must scan workstations for the Bonjour component and remove it by hand, or install the latest iTunes…

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Almost every day, I have to impress upon a client that telling their customers that they believe in something or are committed to something is almost useless without a clear visual to back it up. Because it’s visuals that stick in our minds. We think in pictures. If you can plant a positive picture in the mind of whomever you’re trying to persuade, you are that much closer to getting what you want. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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The post Why Visuals Are the Most Powerful Way to Sell Anything first appeared on Technology news to help entrepreneurs grow and secure their business!.

This is a system that you can use to teach yourself digital marketing in a few months using mostly inexpensive resources and personal projects. I’d expect that anyone could take a game plan like this and go from zero to hireable digital marketer in 6 months or less, so long as you work hard at it and don’t get too distracted. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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The post How to Learn Digital Marketing for (Nearly) Free in 6 Months first appeared on Technology news to help entrepreneurs grow and secure their business!.

Having built hundreds of websites we know from experience that sites generally fall into three broad categories — small business, corporate and eCommerce. Within these categories we allocate time and resources based on our understanding of the design and function required. As a general rule our small business websites fall between the $5,000 and $7,500 range while corporate websites are generally between $7,500 and $15,000. eCommerce sites are the most expensive option, ranging from $10,000 all the way through to $20,000+.

Medium.com click the link to read the rest of the story.

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If done right, SEO strategy can work miracles improving your search engine rankings.  So, what exactly is SEO? It is a set of guidelines that you need to follow to rank higher in search results on the various search engines. …

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The post How to Build your SEO Strategy from Scratch! first appeared on Technology news to help entrepreneurs grow and secure their business!.

In this guide, we’ve spotlighted 24 cloud-based services that can take your business to the next level. There’s a huge world of opportunity and available resources beyond Google, Dropbox, Salesforce, Amazon, and Microsoft.

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The post Cloud services: 24 web services your business needs to try first appeared on Technology news to help entrepreneurs grow and secure their business!.

From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.  You can experiment, run tests, but digital marketing isn’t as easy as it used to be. …

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. … This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape.

So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape.

NeilPatel.com  click the link to read the rest of the story.

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The post My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales first appeared on Technology news to help entrepreneurs grow and secure their business!.

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps?

SearchEngineLand.com click the link to read the rest of the story.

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The post Excited about Google’s new map ads? You should be! first appeared on Technology news to help entrepreneurs grow and secure their business!.

Are your Facebook ads hitting your targets?  In this ultimate guide to Facebook ad campaign objectives, we analyse EVERY objective with examples, tips, tricks and a whole heap of avoidable mistakes…

einsteinmarketer.com  click the link to read the rest of the story.

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The post The Ultimate Guide to Facebook Ad Campaign Objectives 2018/2019 first appeared on Technology news to help entrepreneurs grow and secure their business!.

Studies have found that by 2019, video traffic will comprise 80% of all internet traffic with 1.9 billion viewers worldwide (excluding mobile users).

If you are looking to promote your brand through video marketing, check out these essential video marketing tools that can help you.

Medium.com  click the link to read the rest of the story.

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The post 21 Video Marketing Tools Every Marketer Should Know in 2019 first appeared on Technology news to help entrepreneurs grow and secure their business!.

The best description of the data economy comes from AOL, of all places. The once-mighty internet service provider now runs a tidy business in the ad-exchange space. The site promoting the service is hip and tasteful, showing happy, partying people and white text that spells out things like “Monetize your most valuable asset” in all caps.  “A publisher’s audience is their currency,” the site says. “No matter how they make money from content—be it through advertising, paid subscription or syndication, a publisher’s core asset is audience and audience data.” This is weapons-grade marketing speak, but it’s also a surprisingly honest assessment of digital media’s beating heart—one that pumps out content and takes in reams of data from the people who consume that content. And somewhere, unseen, money is being made from what we see and do online.

pcmag.com click the link to read the rest of the story.

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The post How Companies Turn Your Data Into Money first appeared on Technology news to help entrepreneurs grow and secure their business!.

Brands have understood how storytelling is key to connect and build a relationship with their online customers. With an offer that doesn’t stop expanding, online products need to up their game and spark the consumer’ eye.

Online shops can now create the illusion of an actual narrative to fulfill their customers’ desires . The race for the most memorable catalogue experience has started.

usejournal.com click the link to read the rest of the story.

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The post How to create emotional experiences into a product listing page first appeared on Technology news to help entrepreneurs grow and secure their business!.

The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one…

Medium.com learn more here

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The post People Don’t Buy Products, They Buy Better Versions of Themselves first appeared on Technology news to help entrepreneurs grow and secure their business!.

How do you get your customers to make the right buying decision?

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The post 5 Psychological Hacks That Will Make Your Pricing Page Irresistible first appeared on Technology news to help entrepreneurs grow and secure their business!.

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.  

The 7 big categories of online marketing are:

1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Content marketing
4. Social Media Marketing (SMM)
5. Pay-per-click advertising (PPC)
6. Affiliate marketing
7. Email marketing

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.

NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.

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The post Digital Marketing Made Simple: A Step-by-Step Guide first appeared on Technology news to help entrepreneurs grow and secure their business!.

Some of them are minor irritations while others are heart-stoppingly catastrophic.

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The post 3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them first appeared on Technology news to help entrepreneurs grow and secure their business!.

In the film industry, that’s called a one-liner, and it’s a way to quickly, clearly explain the driving force behind the movie. If people can’t understand what it’s about, they won’t go see it.  Your business needs a one-liner, too.

Buildingastorybrand.com click the link to read the rest of the story.?

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The post How to Tell People What You Do in 3 Easy Steps first appeared on Technology news to help entrepreneurs grow and secure their business!.

You may have heard, “Don’t sweat the small stuff. That might be true in some aspects of life — but over email, sweating the small stuff is exactly what you should be doing.

Hubspot.com click the link to read the rest of the story.

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The post 57 Email Etiquette Tips to Avoid Writing Sloppy Emails first appeared on Technology news to help entrepreneurs grow and secure their business!.

Sales and support reps that possess the necessary soft skills still need tools to realize their full potential. Understanding what’s possible (plus learning the techniques) will lead to more won deals and 5-star reviews.  Here are the phone skills to master for sales and support.

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The post Phone Skills For Flawless Sales and Support Conversations first appeared on Technology news to help entrepreneurs grow and secure their business!.

A well-crafted slideshow can make your speech more powerful. What’s not fun is spending hours in PowerPoint or Keynote…

Zapier.com click the link to read the rest of the story.

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It takes a little grunt work at the beginning, but after the initial setup, you can automatically add new contacts to your list as they come. But first, let’s compile your existing contacts into one, centralized location.

Zapier.com click the link to read the rest of the story.

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The post Build a Master Contact Database From Google Contacts, LinkedIn, Outlook, and More first appeared on Technology news to help entrepreneurs grow and secure their business!.

Don’t kick off a sales presentation by talking about your product, your headquarters locations, your investors, your clients, or anything about yourself.  Instead, name the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.

getpocket.com Click the link to read the rest of the story.

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Social media has matched, and in some cases, surpassed search engines as a means to reach a large and relevant audience.

Parse.ly found that 46% of their referral traffic comes from social media. Facebook alone accounts for 41.2% of that traffic.

neilpatel.com Click the link to read the rest of the story.

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The post 20 Secrets That’ll Boost Your Facebook Organic Reach first appeared on Technology news to help entrepreneurs grow and secure their business!.

If you still have trouble justifying your price to customers — even after implementing the strategies in this article — then you might not have a pricing problem. You might have a problem communicating the value of your product.

nickkolenda.com Click the link to read the rest of the story.

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The post 42 psychological tricks to make your price more effective first appeared on Technology news to help entrepreneurs grow and secure their business!.

This infographic is really well done and offers some amazing insights. Thanks to the folks at The Deep End

www.stu.me click the link to read the rest of the story.

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The post 10 Ingenious Ways to Boost Your Website [Infographic] first appeared on Technology news to help entrepreneurs grow and secure their business!.